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Meta-owned Instagram is working on a major upgrade for its popular short-video format, Reels. According to recent reports, the platform is testing a Picture-in-Picture (PiP) mode that will let users continue watching Reels in a small floating window while simultaneously navigating other apps or sections of their device.
The feature was first spotted by app researcher Radu Oncescu and later confirmed by Instagram. Currently, the update is in beta testing and available only to a limited group of users.
Why It Matters
The PiP feature has the potential to significantly boost user engagement and watch time. By allowing videos to run in the background, Instagram ensures that users can stay connected to their favorite content creators without having to remain within the app. This not only improves convenience for users but also enhances performance metrics for creators.
Industry experts note that the update mirrors existing functionalities on rival platforms such as TikTok and YouTube, both of which already support PiP viewing. By adopting a similar approach, Instagram aims to stay competitive in the rapidly evolving short-video landscape.
Benefits for Creators
For content creators, this feature could be a game-changer. Longer Reels often struggle with retention, as users tend to switch apps or multitask. With PiP, creators may see an increase in completion rates, improving both visibility and potential monetization opportunities.
What’s Next
At present, Instagram has not announced a timeline for a wider rollout of the PiP mode. If the beta test proves successful, the feature is expected to be gradually introduced across devices and regions.
This development underscores Instagram’s commitment to enhancing user experience and keeping pace with global competitors. For users, it’s another step toward more flexible and seamless multitasking while consuming content on the go.